hi, i am
igor

igor

i build things from zero — teams, content operations, media channels — whatever a business needs to actually exist and work.

at setka, my team and i helped grow the platform to over 700,000 posts and thousands of active authors. along the way we launched several award-winning editorial channels — samozvanec, neirabotai, naim-taim.

at yandex practicum, we launched kod and kinzal and published over 200 content pieces — articles and funnels — to show what a real career in tech actually looks like.

i care about figuring out the story a company should actually be telling, not the one they think they should. then building the structure so it keeps working without you holding it together.

if you need someone to help with media, content strategy, or communications — let's talk.

content director, setka, 2023 – current
head of content, yandex practicum, 2019–2023
creative group head, look at media, 2016–2019
copywriter, omd group, 2014–2016
pr manager, ikra, 2013–2014
tagline awards: bronze ×2, silver ×2